In September 2012, Morgan Stanley dropped the Smith Barney from their name and I was part of that rebrand. Our team at the Martin Agency created beautiful print ads around the creative idea, "What If?" that overlaid actual Morgan Stanley financial advisors on multiple levels of industry and geographic scenery.
I was tasked to come up with the digital equivalent. Check out the case study below to learn more, and if you want to see how it came to life, watch the functionality videos I made to sell it through.
Also, if you want to see the site, it's still live here.
"What If" HTML5 Site for Morgan Stanley
I prototyped the sites movement in After Effects to have a parallax effect that would mimic the look and feel of the print and video.
Morgan Stanley What If? Website Scroll Function
Working off of the insight that nowadays most people connect online more than in real life, we also suggested bringing extra functionality to the site allowing users to find a Financial Advisor in their LinkedIn connections.